Approximately 40 chapter members and their guests
were present for the program at the Fawcett Center at The Ohio
State University.
Prior to Williams' talk, Fred Timm, chapter vice
president, and Donna Byrom, liaison between the chapter and
Columbus State Community College's facility management program,
presented a plaque to Dennis Kabealo, the program's first graduate,
in recognition of his accomplishment. Assisting in the presentation
was Tom Robbins, associate professor at Columbus State and facility
management program coordinator and advisor.
(See related feature article on Kabealo (click
here)
Williams pointed out that color plays an extremely
important role in all products that are manufactured and brought
to market.
"Without end-users being happy with the product,
what good is it? Products are designed to make facility people
happy so the people they serve will be happy in their environments.
For designers, color is part of your profession-your art. You
are dealing with it all the time, with the aesthetics of color,
and the performance of color. We respond to color actively and
passively in all we do. It is what is so appealing to people.
Good color sells better."
Williams said the "fabric end of the industry"
is the color leader and those involved in fabric manufacturing
are testing the marketplace now in a variety of ways for what
will be the popular colors in the next two and three years.
"Trends are evolving, and we jump into what
sells best. Sixty-five percent of most color product lines are
neutral, and 80 percent of sales come from 20 percent of the
colors in a palette," Williams said.
He said that climate also influences the color
palette, citing as an example that people living in sunnier
areas tend to select lighter colors while those in locales not
as bright go for darker colors.
"Black cars will sell better in Boston while
white cars sell better in Arizona."
Williams told chapter members they must conduct
their own surveys to satisfy clients and to get an idea of color
trends. He suggested visiting leading department stores or furniture
marts in North Carolina to observe what is happening with the
use of color.
"Check the "high-end men's tie department
and where women's scarves are sold because the best designers
are working there. This is where the trend in colors starts;
if they don't make it here, they won't be used for other fabrics.
To satisfy your clients, to get an idea on color trends you
must survey."
Williams added that the two-three-year search
for appealing colors doesn't hold true for the auto industry.
Auto manufacturers are working about five years ahead, but their
color palette doesn't need to be as extensive or as changing
as the one offered in fashions and fabrics.
Williams said other factors influencing color
selection include:
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Environment
and nature - "We are developing products that are safe
to use and have a minimal impact on our environment. Wool,
for example, is not a friendly product because of its composition,
dyeing, and cleaning. There are synthetic fibers that are
better for the environment."
He also said 98 percent of all discarded carpet
is being placed in landfills rather than recycled, and "we
need to make sure that that which can be recycled doesn't go
into landfills."
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Economy and international events - When the economy is down,
the tendency is toward a grayer palette, and when the economy
is up the palette is brighter. However, he cautioned the members
not to throw away their wardrobes just because the country
is in a downturn because the economy can turn around just
as quickly.
"If you dress for the economy, its best to
mix and match your wardrobe. Also, its better for the environment
because you are not having to dispose of your wardrobe."
Cultural trends of other countries also play
an important role in color selection, and colors that could
have an adverse impact on a country's beliefs or traditions
must be avoided.
· Personalities - "Our personality
is often reflected through our use of color." For example:
Gold - Powerful, high ideals, energizing.
Green - Concern for humanity and our planet, sincere, self-control.
Blue - Sensitive, hopeful, trusting, creative.
Orange - Glowing, creative, stimulating, humorous, uplifting.
Next month, chapter members will take a closer
look at nature with a program on The Positive Effects of Plantlife
in Facilities. The program will be at 5:30 p.m. Wednesday, May
9, at The Franklin Park Conservatory, and will include a tour
of the conservatory's annual Butterfly Exhibit.
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The next time you visit a Damons, Donatos, Wendy's,
or White Castle, just to mention a few, take a moment to check
out the establishment's wallcoverings while waiting for your order.
Chances are you will see some of the "handiwork"
of Stephanie Segall, regional sales manager for Singer Wallcoverings,
who has done her best in the past five years to literally cover
central Ohio with products handled by the Cincinnati-based company.
With company sales that have tripled in her area
in three years, and two Salesperson of the Year awards adorning
her walls, Segall appears to have the wallcoverings business in
central Ohio, and to some degree outside the state, well under
control. She's one of 15 sales representatives employed by the
company to cover a seven-state area, and most of her time is spent
working with facility managers.
Singer Wallcoverings distributes Koroseal and
Vicrtex Wallcoverings, Walltalkers Dry Erase Wallcoverings, Korogard
Wallprotection Systems, and Gossamer Steel. The company also is
the exclusive distributor of all products manufactured by RJF
international, which maintains a warehouse in Columbus.
About the time Segall joined Singer Wallcoverings,
she also became a member of the central Ohio IFMA Chapter.
Since she would be dealing with facility supervisors
in her new position, "I wanted to meet facility managers
and learn what they did daily, what their responsibilities were,
and how best to serve them. I needed to know what they wanted
from their vendors."
She attacked IFMA as she had attacked her territory
for her new company: With an unparalleled enthusiasm. During the
time Segall has been an IFMA member, she has served as co-chair
of the Education Committee for three years, co-chair of the Program
Committee, as a member of the Community Service and Education
committees, and is now filling the position as chapter secretary.
However, her area of considerable interest -and
expertise-- in recent years has been as chair of the World Workplace
Committee, which is responsible for getting chapter members set
up for and off to the organization's national gathering, which
this year is from September 23-25 in Kansas City. She also does
her best to make sure the trip is enjoyable and educational for
those who go.
"It takes over 100 hours to put everything
together for the chapter at World Workplace," she said. "This
includes such things as registrations, lining up hotels and making
reservations, airlines and reservations, and rental car reservations.
It can get crazy, but it's worth it."
Last year approximately 20 chapter members attended
World Workplace 2000 in New Orleans where the chapter received
an award for Web Communication. Segall said she hopes "everyone
will go this year because we are finding some really cheap flights
to Kansas City," but probably will settle for 30 or so to
attend.
(Additional information about World
Workplace 2001 may be found on the chapter's Web site.)
Segall is a native of Shaker Heights, Ohio, and
a graduate of UCLA in interior design.
Before joining Singer Wallcoverings, Segall was
a vice president-sales with Intaglio, a point-of-purchase manufacturer
and decorative interior finisher. During her two years with the
company, Segall had nationwide responsibilities and found herself
on the road constantly dealing with major companies on product
displays and retail design strategies. Her accounts included such
companies as Dillard's, JCPenney, Ralph Lauren, Seagram, Lancôme,
Microsoft, Starbucks Coffee, and Caribou Coffee.
It was during these travels that she learned
of an opening with Singer Wallcoverings. She took the job and
reduced her traveling by 90 percent. Segall now works out of her
Powell home or her car. She also will soon begin training an assistant
to help with the central Ohio territory.
In addition to her loyalty to IFMA, Segall is
a member of the American Institute of Architects, the International
Interior Design Association, and the American Society of Interior
Designers.
She also is the mother of a seven-year-old-daughter,
Hailey.

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Remember John Tucker, the transplanted Sooner
who wears two Buckeye hats?
Last month Tucker was the featured IFMA sponsor
as president of his Ohio Support Services Corp., a central Ohio
company that provides security officer services for companies
in and around Columbus.
This month, Tucker is "wearing" his
newer hat, that of president of the Ohio Custodial Maintenance
Corp. (OCM), a "sister" company that has enjoyed 20
years of success in basically the same geographic area as its
sibling.
Although later, OCM got its start in much the
same way as Ohio Support Services: From clients who enjoyed and
benefited from Tucker's attention to customer service and detail
while serving in Columbus as a regional manager for International
Telephone and Telegraph (ITT)'s Building Services Division. This
was a $60 million a year division that was primarily contract
cleaning.
When the ITT Building Services Division was sold
in 1978, Tucker was urged to go it alone. Beginning with one client,
the JCPenney Catalog Fulfillment Center on the far East Side of
Columbus, Tucker started Ohio Support Services. (A report of his
success with this company can be found in the March 2001 report
in Newsletter Archives.)
Ironically, it was the Penney people who invited
Tucker to bid on the cleaning and other housekeeping duties at
the same facility, since he had been responsible for a 200-employee
cleaning division while at ITT. It was a natural fit.
Today, OCM (also an IFMA sponsor) has 120 employees
and such clients as Max & Erma's Restaurants' Corporate Office,
the Capital University Law School, and the Columbus School for
Girls. Clients include small operations where one employee is
needed on a daily basis to larger operations that require 25 cleaners.
The types of facilities vary but include offices, distribution
and industrial facilities, institutions, and health care operations.
Throughout the past two decades, OCM has maintained
its mission of providing clients with the most dependable, high-quality,
cost-effective custodial services available.
Tucker said, "We view ourselves as an integral
part of the daily operations in the companies we serve. We realize
facility managers wear many hats. Our staff is dedicated to providing
facility managers with the consistent service that frees them
from custodial concerns and allows them to address their other
responsibilities."
"In this time of very low unemployment in
our geographic area, it is increasingly difficult to recruit,
train, retain, and supervise good personnel. This is our expertise.
This is what we do twenty-four hours a day, seven days a week."
Despite the problems brought on by the area's
low unemployment, Tucker says his turnover rate, while high, is
"nothing compared to many of my competitors in the cleaning
business." He also has a core of long-term employees at each
client location.
Tucker presents OCM as one of the top medium-size
cleaning companies in central Ohio. He attributes the company's
success to his five years of quality training received while with
ITT, and to the ability to hire good people, give them the proper
training for the facility in which they work, and provide them
with good support and supervision.
Currently, OCM hires only one in 14 applicants.
The company uses a variety of checks, including criminal background
checks and drug testing, to ensure that only the most qualified
people are assigned to sites.
Tucker said OCM is able to provide "a stable,
well-trained work team for each client's facility because both
hourly employees and supervisors are individually selected for
and used at only one specific site. Furthermore, our pay rates
and benefits allow us to attract and maintain quality personnel."
OCM promises its clients:
- A
showcase appearance-a business atmosphere reflective of the
client's professionalism and commitment to excellence.
- A
pleasant and productive work environment-one that supports the
well-being of the employees, making them feel good about themselves
and their company.
- Professional,
consistent custodial services-reliable and competent cleaning
personnel supervised by fulltime on-site and field managers.
- Responsible
management-professionals who will be there when needed, 24 hours
a day, every day of the year.
- Dependable
program of quality assurance-daily inspections by supervisors
as well as weekly inspections and program reviews by OCM management.
- Flexibility-the
ability to meet needs on special occasions with additional personnel
and scheduling.
- State-of-the-art
approach-the latest technologies in equipment and supplies to
save time and produce the best results.
Where does this put Tucker from a time standpoint in directing
two companies: "Well, I'm not known for being home, but I
only put in a 45- to 50-hour week at the office."
Tucker enjoys tennis, bowling, and jogging. He is also involved
with several non-professional groups and organizations as well
as the central Ohio IFMA Chapter.

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